Privacy policy

1. Introduction


United Front Safety Solutions, LLC (“UFSS,” “we,” “our,” or “us”) is committed to protecting the privacy of individuals who visit our website at unitedfrontsafety.com (the “Site”), interact with our advertising on third-party platforms such as LinkedIn and Facebook/Meta, or submit information through lead generation forms on those platforms.


This Privacy Policy explains what information we collect, how we use it, the legal basis for processing, and your choices regarding that information.


By using our Site or submitting information through our advertising campaigns, you agree to the collection and use of information as described in this policy. If you do not agree, please discontinue use of the Site and do not submit information through our advertising forms.


2. Information We Collect


2.1 Information You Provide Directly


When you interact with our Site or our advertising campaigns on third-party platforms, you may voluntarily provide personal information, including:

  • Contact and quote request forms (on our Site): name, email address, phone number, company name, and project details.
  • Email newsletter signup: email address and name.
  • LinkedIn Lead Generation Forms: When you interact with a UFSS advertisement on LinkedIn and submit a Lead Generation Form, LinkedIn provides us with the information you submit, which may include your name, email address, job title, company name, phone number, and other details you choose to provide. This data is collected by LinkedIn on its platform and shared with UFSS. We receive this data through HubSpot (our CRM platform) and direct email notification.


2.2 Information Collected Automatically


When you visit our Site, certain information is collected automatically through cookies, pixels, and similar technologies:

  • Google Analytics: browsing behavior, pages visited, time on site, referring URLs, device type, browser type, and approximate geographic location.
  • LinkedIn Insight Tag: page visits, ad interactions, and professional demographic data for advertising performance measurement. This tag is placed on our Site by LinkedIn to help us measure the effectiveness of our LinkedIn advertising campaigns.
  • Facebook/Meta Pixel: page visits, actions taken on the Site, and interactions with our advertising content.
  • Cookies: small data files stored on your device that help us understand how you use the Site and improve your experience.


3. How We Use Your Information


We use the information we collect to:

  • Respond to your inquiries and provide requested services.
  • Follow up on leads generated through our LinkedIn advertising campaigns to discuss safety staffing, consulting, or training services relevant to your needs.
  • Send you safety industry information, company updates, and promotional materials (with your consent).
  • Measure and improve the effectiveness of our advertising campaigns.
  • Analyze Site traffic and user behavior to improve our website and services.
  • Communicate with you about projects, proposals, and service opportunities.
  • Comply with applicable legal obligations.


4. Legal Basis for Processing


We process your personal information based on the following legal grounds:

  • Consent: When you submit a contact form, subscribe to our newsletter, or complete a LinkedIn Lead Generation Form, you are providing your consent for us to use your information for the purposes described at the time of collection. You may withdraw your consent at any time by contacting us at alex@unitedfrontsafety.com.
  • Legitimate interest: We may process your information when it is in our legitimate business interests, such as responding to your inquiries, providing requested services, improving our Site, and measuring the effectiveness of our advertising. We balance these interests against your rights and ensure our processing does not override your privacy.
  • Legal obligation: We may process your information when required to comply with applicable laws and regulations.


5. How We Share Your Information


We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising purposes.


We may share your information with trusted service providers who assist us in operating our business, including:

  • Marketing and advertising partners (e.g., our marketing agency) who help manage our website, advertising campaigns, and communications.
  • Analytics providers (e.g., Google Analytics) who help us understand website usage.
  • CRM and email platforms (e.g., HubSpot) used to manage inquiries and communications.
  • Advertising platforms (e.g., LinkedIn, Facebook/Meta) used to deliver and measure advertising campaigns.


These service providers are authorized to use your personal information only as necessary to provide services to UFSS and are contractually obligated to protect your information.


We may also disclose information when required by law, to protect our rights, or to comply with legal proceedings.


6. Cookies and Tracking Technologies


Our Site uses cookies and similar tracking technologies. You can control cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain features on our Site.


For more information on how Google Analytics collects and processes data, visit google.com/policies/privacy. You may opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.


For information on LinkedIn’s data practices, visit linkedin.com/legal/privacy-policy. For Facebook/Meta, visit facebook.com/privacy/policy.


7. Data Retention


We retain personal information for as long as necessary to fulfill the purposes for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements.


Lead Generation Form data received from LinkedIn is retained in our systems for no longer than necessary to pursue the business relationship or as required by law. When personal information is no longer needed, we will securely delete or anonymize it.


8. Data Security


We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.


9. Your Rights and Choices


Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access the personal information we hold about you.
  • The right to request correction of inaccurate information.
  • The right to request deletion of your personal information.
  • The right to withdraw your consent to our processing of your personal information at any time, including consent provided through a LinkedIn Lead Generation Form.
  • The right to opt out of marketing communications at any time by using the unsubscribe link in our emails or contacting us directly.

To exercise any of these rights, including withdrawing consent or requesting deletion of data submitted through a LinkedIn Lead Generation Form, please email us at alex@unitedfrontsafety.com or call us at 864.776.1733. We will respond within 30 days.


10. Third-Party Links


Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party site you visit.


11. Children’s Privacy


Our Site and advertising campaigns are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 16, we will take steps to delete that information promptly.


12. Changes to This Privacy Policy


We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.


13. Contact Us


If you have questions about this Privacy Policy, wish to exercise your privacy rights, or withdraw consent for data collected through our advertising campaigns, please contact us:


United Front Safety Solutions, LLC
15 Osage Drive
Greenville, SC 29605
Email: alex@unitedfrontsafety.com
Phone: 864.776.1733
Website: unitedfrontsafety.com

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